Description

Mama's got her hair done in rollers, grooving to the transistor radio in her Detroit kitchen. It's Saturday afternoon, 1967—Aretha's voice filling the room while a Duncan Hines box sits ready on the Formica counter. The air's thick with warm cinnamon and brown sugar streusel, swirling with buttery cake batter and that secret ribbon of toasted pecans she's gonna surprise the girls with at tonight's card party. That hint of rich sour cream? Pure genius, baby.

And the rest is history.

The Story Behind the Scent: Born from the groovy late '60s catchphrase made famous by "Rowan & Martin's Laugh-In" and immortalized in Aretha Franklin's "Respect," this classic Southern Bundt cake became a household sensation when Duncan Hines featured it on their cake mix boxes throughout the '70s and '80s.

Scent Notes:

• Top: Warm Cinnamon, Brown Sugar Streusel
• Heart: Butter Cake Crumbs, Toasted Pecans
• Base: Rich Sour Cream, Sweet Vanilla Comfort

Fun Fact: The original "Sock It to Me" phrase literally meant "give it to me" or "lay it on me"—and trust us, once you smell this cake, that's exactly what you'll be saying! ✨

Because some Saturday afternoons deserve to last forever, baby.