The Belles Come Out at Night
The Crowning
of Evangeline
October 31, 2025 - Midnight
Your New La Reine Queen Belle
👻 Evangeline "Evie" Beauregard 👻
The Ghost Who Fought Off Every Living Belle
"I didn't die of a broken heart. I died of a broken spell.
There's a difference, cher.
One's a tragedy. The other? That's a debt."
The Crown Has Been Won
At the stroke of midnight, after the most vicious battle these manor walls have ever seen...
The dead girl beat them all.
Your Queen is exhausted from fighting off those nasty witches.
But tomorrow?
Tomorrow I'll give you the blow-by-blow account of how a ghost
stole voices, stopped hearts, and claimed the crown.
Sweet Revenge
The Signature Scent of Your New Queen
THE TRINITY:
- Rose: Damask and Bulgarian—the bouquet she never threw
- Jasmine: Night-blooming and narcotic—beauty that thrives in darkness
- Earthy Oud: Ancient wood soaked in tears—transformation through patience
THE FULL SYMPHONY:
- Top: Litsea cubeba, pink pepper, the last breath before dying
- Heart: Jasmine sambac, wet soil, church incense
- Base: Aged oud, patchouli, amber, frankincense
- Hidden: White iris and cold stone—the scent of beautiful grief
When to wear: When you refuse to be forgotten.
When presence matters more than permission.
When you're playing the long game.
A Note From Your Exhausted Queen
Mes chères, forgive the delay...
The battle for the crown was more bitter than expected.
Cordelia wouldn't go down without a fight.
The Mirror Sisters tried to shapeshift into me.
Scarlett attempted to drain my essence.
But you can't kill what's already dead.
Tomorrow: The Full Story + Collection Launch
November 1, 2025 - When the veil is thinnest
For Now, Know This:
The ghost won.
The living lost.
The crown chose eternity over breath.
And your new Queen doesn't need a heartbeat—
Just patience, spite, and perfect timing.
"Sleep well, if you can...
Knowing a dead girl runs things now."
— Evie 👻👑
November 1, 2025: Launch Day
"The town wakes to find everything changed."
"Women walk taller. Ghosts feel closer."
"And at Sugar Mama's, six bottles wait like loaded guns."
The Collection Is Live
The Belles Come Out at Night
A Southern Gothic Fragrance Tale Collection by Sugar Mama's Fragrances
New "La Reine Queen Belle" (French): October 31, 2025
Products Launch: November 1, 2025